The Context

-45dB were given the opportunity to present both sound-reduced meeting spaces and pods to buyers from around the world, as well as provide a workshop area for the organisers and their clients to solve challenges and build connections.

IBTM World is a three-day event taking place at Fira Barcelona in Spain. It is the leading global event for the incentives, business travel and meetings industry showcasing the latest innovations and opportunities.

The Challenge

-45dB faced three main challenges:

  • Showcasing in an International Market: This was their first time presenting their solutions in a foreign country, requiring meticulous planning to make a strong impression on a diverse audience.
  • Effective Communication: Ensuring that the unique benefits of their sound-reduced solutions were clearly conveyed to a wide array of attendees from various cultural and professional backgrounds.
  • Seamless Workshop Integration: The workshop area needed to reflect the buyer’s lounge theme and provide a professional, sound-reduced environment conducive to collaboration and problem-solving.

The Solution

To overcome these challenges, -45dB employed a strategic approach that combined expertise in planning with creative design. This included comprehensive planning and collaboration, working closely with the event organisers, operations teams, and suppliers to align the setup and design with the overall event theme, ensuring smooth execution. Engaging visual and informational marketing materials were meticulously crafted to effectively showcase the unique features and benefits of the sound-reduced spaces, including graphics, TV videos, and presentations. Alongside the -45dB stand was the workshop integration. This modular room was designed to harmonise with the buyer’s lounge area, blending sound-reduction functionality with aesthetic appeal.

Room Setup

The modular meeting room was configured as an interactive space where delegates could engage with organising team. It provided a sound-reduced environment that allowed attendees to experience the technology firsthand, ensuring the practical benefits of the innovation were clearly demonstrated.

Attractive & Informative Design

Both the meeting rooms and pods were adorned with bright, visually appealing graphics, making key information accessible at a glance. Digital displays showcased dynamic presentations and videos, further highlighting the value of -45dB's solutions.

Workshop Integration

The modular room designed for workshops seamlessly integrated into the buyer’s lounge theme. It provided a collaborative space for event organisers and their clients to solve challenges and build meaningful connections.

Results

The showcase at IBTM World delivered significant success for both -45dB and our clients:

  • Positive Feedback: The event organisers, operations teams, venue staff, and delegates praised the sound-reduced solutions for their quality and effectiveness.
  • Diverse Offerings: Two meeting rooms and two pods were made available, each offering sound-reduced spaces ideal for meetings and presentations.
  • Global Interest: The exhibit attracted interest from around the world, generating valuable leads and opening doors to new opportunities in international markets.

-45dB’s debut at IBTM World highlighted our expertise in creating sound-reduced environments that elevate the experience of meetings and collaboration, positioning us as a leader in innovative meeting space solutions.