Cookie Policy for minus45db.com
Last updated: 14 November 2025
This Cookie Policy explains how Minus45dB (“we”, “us”, “our”) uses cookies and similar technologies on minus45db.com (“the Website”). It outlines what these technologies are, why we use them, and the choices you have regarding their use.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device and remember certain information about your visit. Cookies may be set by us (“first-party cookies”) or by third parties whose services we use (“third-party cookies”).
We may also use similar technologies such as pixels, tags, scripts, local storage and tracking beacons.
Cookies may be:
- Session cookies – removed when you close your browser
- Persistent cookies – stored for a fixed period or until deleted manually
2. Why we use cookies
We use cookies and similar technologies to:
- Ensure the Website functions correctly
- Keep the Website secure
- Improve performance and user experience
- Analyse traffic and visitor behaviour
- Personalise content or marketing (with your consent)
- Understand which companies have visited the Website (via IP tracking technology used by our marketing tools)
Under the UK Privacy and Electronic Communications Regulations (PECR), strictly necessary cookies may be used without consent. All other cookies require your explicit consent.
3. Types of cookies we use
A. Strictly Necessary Cookies (no consent required)
These cookies are essential for the Website to operate. They enable security, network management and basic functionality.
| Cookie Name | Purpose | Provider | Duration |
|---|---|---|---|
__cf_bm / cf_* |
Security and bot protection | Cloudflare | 30 mins – 1 day |
CookieConsent |
Stores your cookie settings | Minus45dB | 12 months |
These cookies cannot be turned off.
B. Performance & Analytics Cookies (consent required)
These cookies help us understand how visitors use the Website and allow us to improve performance and content.
| Cookie Name | Purpose | Provider | Duration |
|---|---|---|---|
_ga, _gid, _gat |
Visitor analytics & traffic insights | Google Analytics | 1 day – 24 months |
Analytics cookies only load if you accept them.
C. Functionality Cookies (consent required)
Used to provide enhanced functionality such as embedded videos, maps or third-party widgets.
| Cookie Name | Purpose | Provider | Duration |
|---|---|---|---|
VISITOR_INFO1_LIVE |
Supports YouTube video playback | YouTube | 6 months |
D. Targeting & Advertising Cookies (consent required)
These cookies build a profile of your interests to show relevant adverts across different platforms.
| Cookie Name | Purpose | Provider | Duration |
|---|---|---|---|
_fbp |
Enables personalised advertising | Meta | 3 months |
_tt_enable_cookie |
TikTok analytics and ads | TikTok | 13 months |
These cookies will not run unless you opt in.
4. IP tracking and identification technology
We use marketing and sales tools which identify company visits to the Website. These technologies analyse:
- IP address
- Pages visited
- Time spent on site
- Traffic source
- Company name (if matched in a public database)
This is used to understand which organisations are interested in our services and to support our marketing and sales activity.
We do not identify individual visitors, only the business or organisation associated with the IP address where possible. This processing is carried out on the basis of legitimate interests, and you can object to this at any time by contacting us.
Tools that may perform this function include services which provide lead insights based on publicly available data and business IP information.
5. Third-party cookies and technologies
The Website may employ cookies or tracking tools from:
- Google Analytics / GA4
- Meta (Facebook/Instagram)
- TikTok
- Cloudflare
- YouTube / Vimeo
- Marketing tools with IP-tracking capabilities
Third-party providers may process data outside the UK. Where this occurs, appropriate safeguards will be in place.
6. How we obtain and manage consent
When you first visit the Website, a cookie banner will appear. Non-essential cookies (analytics, functionality and marketing) only load when you choose:
- Accept All, or
- Customise and select your preferences
Your choices are stored for 12 months. You can change or withdraw your consent at any time.
7. How to control cookies
You can manage or delete cookies via:
A. Our site’s cookie settings panel
A “Manage Cookies” button will be available on the Website.
B. Your browser settings
You may block or delete cookies using your browser.
Blocking certain cookies may affect how the Website functions.
8. How long cookies last
- Session cookies: deleted when the browser closes
- Persistent cookies: stored from 1 day to 24 months
- Advertising cookies: up to 13 months (as required by law)
Specific durations are listed in the tables above.
9. Updates to this policy
We may update this Cookie Policy occasionally to reflect changes in technology, law or our services. Any updates will be published here with a new “Last updated” date.
10. Contact us
If you have any questions about this Cookie Policy or how we use cookies, please contact us:
Minus45dB
Email: hello@minus45db.com
Address: 37 Finedon Station Road, Isham, Northants, NN9 5NX
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