The Context

After launching -45dB, it was vital that the modular rooms and meeting pods were showcased to both the public and clients. We didn’t want to just tell people about -45dB’s sound-reduction solutions – we wanted them to experience it first-hand.

The International Confex is a yearly exhibition for the events industry, giving the latest suppliers and companies a place to connect with future organisers and partners. -45dB chose this to be it’s first ever public display of the sound-reduction innovations.

The Challenge

For -45dB’s stand at the International Confex, the challenge was that this was going to be the first time that the sound-reducing room and meeting pod was to be built within a tight schedule and for a live event. Previous concept builds had been done behind the scenes within the -45dB warehouse, so with this time being watched closely by potential future clients, there was no room for error.

The team at -45dB also had the task of showcasing every feature at such a fast-paced and busy exhibition. This created a challenge for the marketing and stand design at the International Confex – how can we give visitors all the information they may need?

The Solution

For it's first public display, -45dB created a modular room designed specifically as a quiet meeting space. This allowed visitors and delegates to sit down with the team in a sound-reduced environment, giving them the chance to experience the technology up close. The room demonstrated how effective -45dB’s noise-reducing solutions are, making it an ideal setting for conversations and discussions. Both the modular room and a smaller meeting pod were decorated with bright, colorful graphics that immediately caught people’s attention. The information was clearly displayed at all times, so visitors could easily learn about -45dB's unique innovations as they explored the space. This setup not only showed off the company's advanced soundproofing technology but also made the display visually engaging and informative.

Room Setup

The modular room was set up as a meeting space, allowing delegates to speak with the team in a sound-reduced environment, experiencing the innovation first-hand.

Colourful Design

Both the room and meeting pod featured bright and colourful graphics, with information in view at all times.

Results

In just 3.5 hours on-site, the team achieved an incredible feat by constructing the full -45dB modular room structure, and therefore setting a new record for speed and efficiency. This was especially impressive as it was the first time the team had completed a ‘live’ build direct on-site. The swift assembly showcased not only the team’s expertise but also the adaptability and ease of installation of the -45dB modular system.

The sound-reducing room itself was a standout feature, adorned with eye-catching graphics both inside and out. These visuals prominently displayed -45dB’s cutting-edge solutions, highlighting the brand’s innovative approach to noise reduction across industries. This unique design captured the attention of all who visited, making the room as visually impactful as it was functionally sound.

Our participation at the International Confex was equally successful, generating significant interest from hundreds of delegates. Among these were representatives from global agencies and large-scale event organisers, all intrigued by -45dB’s potential to revolutionise their projects. The event not only provided an excellent platform to demonstrate the effectiveness of our solutions but also opened doors to exciting new opportunities for collaboration on a global scale.