The Context

​Tech Show London is a premier technology event in the UK, bringing together five co-located shows: Cloud & AI Infrastructure, DevOps Live, Cloud & Cyber Security Expo, Big Data & AI World, and Data Centre World. The event serves as a hub for tech innovation, hosting leading minds in technology, AI, cybersecurity, DevOps, and cloud computing.

Attendees have the opportunity to engage with a diverse range of exhibitors showcasing cutting-edge products and services, participate in insightful sessions led by world-class speakers, and network with peers from various sectors. The Mainstage Theatre features renowned experts discussing topics such as AI ethics, leadership, diversity and inclusion, digital safety, environmental sustainability, and cybersecurity.

The Opportunity

-45dB was given the opportunity to supply professional and large-scale draping solutions throughout the event, in all theatre areas. -45dB’s contributions included:

Branded Voiles

Opaque and blackout voile systems for smaller stage theatres and networking areas, adorned with stunning graphic designs.

Floor To Ceiling Draping

Sleek black draping from floor to ceiling, to surround the main stage and create an immersive experience.

Banners & Door Portals

Unique colourful banners and door portals to present sponsorships and information to delegates throughout the showfloor.

The Results

Thorns Group played a crucial role in enhancing the visual and structural aesthetics of Tech Show London by supplying high-quality draping solutions and event furnishings. Their expertise in event production contributed to a seamless and immersive experience for attendees, exhibitors, and speakers.

For the event, Thorns Group provided elegant voiles and custom-branded voiles strategically placed throughout the venue to reinforce event branding and create a polished, professional look. Floor-to-ceiling draping installations were used to define event zones, improve acoustics, and serve as impactful stage backdrops, elevating the overall aesthetic of the show. Additionally, they supplied sponsorship banners that maximised visibility for key partners, ensuring a strong brand presence across high-traffic areas.

Beyond draping, Thorns Group delivered contemporary furniture solutions for speaker lounges, networking spaces, and exhibitor stands, enhancing both comfort and functionality. They also designed and installed custom door portals, which created a seamless transition between event spaces while reinforcing branding and improving attendee navigation.

By integrating functional design with aesthetic appeal, Thorns Group contributed to a dynamic and visually cohesive event environment. Their expertise ensured that Tech Show London maintained a professional and engaging atmosphere, supporting the success of exhibitors, sponsors, and attendees alike.