Overview

TECHFEST is a dynamic, three-day event designed to showcase the latest innovations in event technology across industries such as sport, film, music, TV, and corporate events. Hosted by Creative Technology and Tobacco Dock, the event provides an immersive and interactive experience, allowing attendees to engage firsthand with groundbreaking solutions that enhance audience engagement, drive efficiency, and push creative boundaries.

As part of TECHFEST, -45dB was invited to demonstrate its cutting-edge sound-reduction technology by creating a dedicated meeting space within the event venue. This opportunity allowed -45dB to highlight its innovative solutions to corporate, agency, and AV professionals from around the world.

The Opportunity

-45dB was tasked with demonstrating its sound-reduction technology in an engaging and effective manner, showcasing its capabilities to industry professionals looking for solutions to noise control in event production.

TECHFEST organisers wanted to offer attendees a space where they could catch up on work, hold private meetings, or take phone calls without leaving the event venue. Given the vibrant and high-energy environment of the showcase, finding a way to create a quiet and distraction-free area was crucial.

The Set-Ups

Modular Structure

A bespoke meeting room setup directly on the show floor. Featuring integrated AV, power, and a screen to support business meetings and presentations, and cutting-edge sound-reduction technology to minimise external noise interference. Stand-out graphics and branding, along with strategically placed speakers both inside and outside the room, allowed us to demonstrate the effectiveness of the technology.

Meeting Pods

Compact, sound-reducing pods were strategically placed within the main event space. They provided a private and quiet area for one-on-one meetings and phone calls. Branded with -45dB vinyl graphics to ensure visibility and brand recognition. These allowed attendees to remain within the event while maintaining privacy and focus.

The Results

-45dB’s sound-reducing solutions proved to be a highly successful addition to TECHFEST:

The -45dB Room provided a fully immersive demonstration of sound-reduction technology, attracting key industry professionals interested in integrating the solution into their own event setups.

The Meeting Pods were widely used throughout the event, providing a much-needed space for private discussions and demonstrating the effectiveness of -45dB’s technology in real-world applications. The strong visual branding and engaging demonstrations enhanced brand awareness and positioned -45dB as an industry leader in innovative event technology solutions.

By successfully integrating sound-reducing meeting spaces into the TECHFEST experience, -45dB effectively showcased its technology in a real-world, high-energy event environment. The company’s solutions not only addressed a key challenge for event organizers but also demonstrated their effectiveness to a highly relevant audience, reinforcing -45dB’s reputation as a pioneer in sound-reduction technology for the events industry.